RØRY Releases ‘The Kids These Days’
RØRY has unveiled her deliberately provocative and tongue in cheek new project titled The Kids These Days Party, arriving alongside an official anthem. Framed as a satirical, high-concept cultural statement, the announcement positions itself somewhere between music release, performance art, and exaggerated political commentary, leaning heavily into shock value and generational tension.
In the accompanying press material, the project is described in deliberately inflammatory terms, positioning itself as a reaction against rising youth optimism and emotional openness. It presents an intentionally hyperbolic “anti-movement” narrative, contrasting themes of therapy culture and self-expression with traditional stoicism.
Speaking on the movement, RØRY shares: “Kids these days are getting diagnosed with ADHD, going to therapy, and talking about their feelings. That is not how it’s done. This is GREAT BRITAIN. We suppress things here. It’s time someone did something about it.”
While the statement is clearly designed to provoke, it functions within the broader artistic framing of the project rather than as a literal political manifesto.
Alongside the announcement comes the release of the official track “KIDS THESE DAYS”, described as the movement’s anthem. The song is a rallying cry within the project’s exaggerated narrative, doubling down on its confrontational tone while continuing RØRY’s established aesthetic of emotional intensity and cultural critique.
Adding to the theatrical rollout, the project will also debut its first “party political broadcast” on St George’s Day, leaning into the language and structure of UK political messaging while reframing it through a satirical, performance-driven lens. The broadcast is expected to extend the project’s commentary on media, identity, and generational divides, all filtered through RØRY’s typically dramatic creative style.
RØRY will also appear on the main stage at Download Festival 2026, bringing the concept into a large-scale live setting.
