Drama, power & musical highs with The Howling’s first release “Little Promises”

Photo: Lucy Cheyne

Roll up! Roll up! The Howling have arrived and there’s something for everyone. A wonderous spectacle of showmanship that would appease fans from the likes of My Chemical Romance to Creeper, as well as establish their own crowd. Formed from ex-members of As Sirens Fall and James & The Cold Gun, there is no lack of glam, rock’n’roll and alternative rock and emo in this manifestation of brilliant talent. An addictive chorus and a great introduction to this new star on the British heavy music scene.

Sharing this little insight into the track – presumably written by vocalist Mikey Lord given the first person nature: “Little Promises is a love song painted on an apocalyptic canvas; finding love in the futility. I want people to find their own meaning in this, so I won’t delve much further. We wanted to introduce this project with a song that sums it up – a track and a video that takes your hand, holds you white-knuckle tight, looks you in the eye and lets you know what we’re all about. I hope I can meet you there.”

It’s all about the performance and the poise for The Howling. Their thespian setting for the “Little Promises” music video is the perfect companion to bring the track to life for fans.